If you’re up to speed with our blog, you’ve probably already read: Create a good professional LinkedIn profile with these 10 steps. But once you have a good profile there are many ways to improve it to gain notoriety. When you have a Linkedin profile you want potential employers and colleagues to find you, and other people in your industry to contact you, the whole network is about having social contact in the business field. That is why it is important that in addition to having a profile with good content you do everything possible to make it easy to find yourself. After all, Linkedin links profiles to search engines so you want to optimize your profile to appear in searches organically. Here are some tips to keep your Linkedin profile relevant and easy to find.
1. Get some recommendations
Your profile will look much more professional if you get your bosses or coworkers to recommend you. If you maintained a good relationship with your bosses in previous positions, having their recommendations will also be very helpful. Why? For the same reason they ask you for a letter of recommendation, they want to know who worked with you what your skills are, what it’s like to work with you.
It doesn’t matter if you’re not looking for work at the moment, ask your colleagues and your boss to write a recommendation on your profile. remember that Linkedin is not just a network for looking for work, it is to create connections between professionals. Your company will benefit from the recommendations you receive. In turn, when you close that employment relationship, you’ll stick to the recommendations you were given and make a good impression on your new job.
A good way to get recommendations is to write the recommendations yourself. It may seem dishonest in the first place, but it’s not like that, you’re just saving time for the person who’s going to recommend you. This is used a lot in academia, when letters of recommendation for scholarships are requested, it is the students who write the letter and send it to the teachers to read, add or delete something and validate it with their signature. Possibly the person you’re asking for a recommendation from is busy and will be more willing to help if it doesn’t take too long. Why isn’t it cheating? because you’re going to show him what the recommendation says and if he doesn’t agree, he just doesn’t have to sign it or in this case post it on your profile.
Look how well the profile of Laura Tamayo Laris, public relations officer at Bayer Mexico looks with the recommendations of her previous employers.
2. Join groups in your economic sector
In addition to seeking to add people to your circle, it is part of communities. An easy way to find colleagues, to network, is to join groups that are related to your sector or economic activity. There you will find other people like you who are looking to move in your field of work and grow.
Groups can help you get more people interested in your profile. Since you will share with them the same economic activities your profile will become much more relevant. You’ll be targeting an audience that already has the same business field as you. It’s the most direct way to network with other professionals. That’s why it’s such a good idea to join groups.
On the other hand, in a less obvious way, everything you interact with within the groups will appear at your start. I mean, you’ll be much more active and interacting with other people, not just posting on empty. In addition, Linked in especially likes active profiles and recommends them much more. This brings us to our next point.
3. Use your profile
Many people, once they complete an entire Linkedin profile, are not encouraged to use it. Maybe they add people to their circle, upload their resumes or seek employment… But there are no publications of their own in their profiles. This is never good, either for Linkedin’s algorithms or for people who visit your profile. It should be remembered that Linkedin is a social network, just as Facebook or Instagram profiles with mucous contacts but no activity give distrust, the same thing happens here.
That’s why it’s important to think about what you can share that’s relevant to your profile. Think about your area, what topics are important? Stay on top of the news that has to do with those issues. One simple thing you can do is go to reliable news sites (such as the BBC or CNN) and check the sections, one is sure to be of interest to your area. Also, you can check out Twitter trends, what are people talking about? Maybe something about politics or food or entertainment… Something must be important for your sector, do more research, share news about it. This will make you a reliable source in your circle and the activity will look great on the search engines.
On the other hand, don’t just publish text or images. Get creative, diversify your content, write but also create graphics and videos. Videos do very well on all platforms because most people respond well to the visual and auditory. Having this variety of content will make you look great to your followers and attract the attention of more people.
To ensure that you are always publishing you can schedule your publications. So it can be something you schedule to do once or twice a week without it becoming one more slope. This article: How to schedule posts on LinkedIn for free
4. Make mentions
Since you’re going to be publishing, you can make direct mentions. Just as it’s not good not to use your profile, neither is it good to use it without interacting with anyone. Again, Linkedin is a social network, so it’s important that you have comments, that you talk to other people. And the best way to be noticed and initiate an interaction is to talk directly to someone.
Let’s imagine that you publish a news story relevant to your sector and have a contact you met when you joined a group. Why don’t you mention it? You can put a brief comment on the news you found and depsués add: Or what do you think So-and-so? Your contact will receive in their notifications that you have mentioned it and you will thus gain more interaction and him as well. It’s risky, but you can also try to mention people you haven’t made contact with before. Maybe that’s the way to break the ice.
Just to clarify, it is not enough to put the name of the person, you have to put an arroba and then the name. For example @Fulano.
5. Include your blog or website
If you have a company you have to have a website. If you are an entrepreneur what do you expect to have your blog? There is no better way to grow professionally than by publishing content on the internet. If you’re not online, you don’t exist. We have said it multiple times in previous posts of this blog and Linkedin thinks the same: it will do you good to have your content online.
Linking your Linkedin profile to your site or blog will make it much more relevant. For starters, what you post on your blog can be reused to be relevant on Linkedin. In each post, you can include links that redirect to your site and you will be generating more traffic organically. Your followers may be interested in your content and may even share it.
On the other hand, having your site well linked to your Linked profile allows you to present yourself as a duel of original content. In addition, search engines will better understand who you are and better rank your content (on Linkedin as well as elsewhere).
6. Use keywords not buzzwords
Just as on websites you should optimize your content for SEO, on Linkedin you should do the same. As I mentioned, your Linkedin profile is linked to search engines so the rules and requirements of SEO are also valid here and you have to pay close attention to them.
What you want to do is use keywords. uses a keyword search tool to find which words are related to your topic and are being used to search for Linkedin profiles. Once you know which words are most commonly used in searches you want to appear in, you should use the words casually, without exaggerating your profile. A free keyword search tool is LSIGraph, which not only gives you keywords but words within the same field that you can use, this will make the words you use to look much more natural.
On the contrary, avoid the "buzzwords" these are buzzwords that are used to attract attention but that engines have already detected that are not related to value content. Using them can mean that your profile is less recommended than others. If you want to know more about these types of words you can read this definition of buzzwords.
Bonus: Professionalism first and foremost
One last tip: be a professional. It may seem obvious, but Linkedin is not a meme-sharing network or for thoughtless fun, it directly impacts your professional image. That’s why before you post or comment, you need to be sure that what you’re saying is appropriate for the office. Besides, watch your spelling, the pros write well.
In addition to creating a complete Linkedin profile, you need to manage it as best as possible. That’s why it’s important to use it professionally to gain relevance, interact with others, and link to your site or blog. By following these tips you will get your Linkedin profile seen by companies and colleagues.
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