9 types of email marketing you need to send to your customers

When it comes to email marketing, it’s best to know all the options we have on the table. Customers have diversified so much and to such an extent that it is impossible to want to immerse them in a single type of valuable content or email marketing.
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Email marketing is one of the most effective ways to sell your products, whether you’re just getting started or have been doing it for several years. However, smart marketers are always looking for new, more effective ways to build relationships and generate revenue.

Should you send a weekly newsletter to your subscribers? Need more effective marketing and sales funnel optimization with single-offer stand-alone emails? Could email summaries be helpful?

Marketers ask themselves these questions by choosing the best email marketing format to meet their specific goals. Below we will describe the different types of marketing emails you can send, the advantages and disadvantages of each, and your respective uses. You should be able to use this information to make an educated decision about the type of email that is most appropriate for your business. Below we have the best email marketing examples.

1. Welcome emails

Applicants are usually not prepared to do business when they first contact you. A recent study shows that only a small percentage of potential customers are ready to buy, while a large number are qualified but do not yet feel ready to buy. Therefore, parenting is key in encouraging your potential customers to buy.

Personalized welcome emails that present your organization and provide a personal touch tend to be more successful than those that force a difficult sale. This helps you build relationships before you even introduce new products or services. So make sure you make a good impression to demonstrate your experience and knowledge in the industry, so you’ll be able to build a relationship.

Advantages of welcome emails

Starting a business relationship begins with a welcome email sent to potential customers. This must be done properly so that you can enjoy receiving future emails. Consequently, subscribers who read a welcome email will read more content from a sender. 

The open rate and click-through rate of welcome emails are higher than standard marketing emails. You can also improve your email marketing metrics considerably.

Disadvantages of welcome emails

The first impression can be bad. The welcome email acts as the first contact between you and the potential buyer. If you battle to get a proper welcome email, you’re not really closing the deal.

2. Information bulletin

Sign that says "hello" to represent email marketing campaign examples.

Email newsletters are used by many organizations and businesses to stay in the minds of recipients. Almost all industrial companies rely on newsletters to communicate with their customers' email marketing programs, as they are great tools to educate customers and prospects about your business, in addition to displaying employee profiles, Projects of the passion of the company, and graphics of great relevance. 

So before you learn how to create email newsletters, it’s important to determine your goal. Are you trying to accomplish something with your policy newsletter? If you are in a position where your existing contacts require a product or service in your industry, you should strive to become the first brand they think of. Or maybe you’d like to attract new subscribers to your list by increasing link sharing. When defining your goal, consider how you can measure your progress.

The newsletter can be used not only for marketing to prospects, but also to feed existing customers with company news and events, product announcements, and feedback requests. Staying in touch with your customers will help you retain them and collect valuable information about them, so make sure you’re sending your emails through a Hubspot marketing CRM (i.e., Customer Relationship Management) for example.

In the case of driving traffic to specific pages, you should closely monitor click-through rates (CTR, i.e., Click Through Rate). Depending on how many people see the link compared to how many clicks, the CTR is determined.

You need to ask yourself: Are the most common types of links being clicked? Is it possible to improve them? What are the most open email subject lines? When should you send an email? Industrial sellers and sellers often encounter problems with these questions when they do not have access to CRM marketing or customer relationship management (CRM).

Please, you must keep your goal in mind when designing your newsletter. Create real content and make sure you’re focusing your efforts on achieving it, that you prioritize the design and placement of calls to action when your strategy goes to b2b email marketing.

Advantages of newsletters

Like a newspaper, a newsletter creates readers' expectations. No matter what those news stories are, readers have a habit of receiving them regularly. Consider sending out email newsletters regularly, as it is more likely that the newsletter content is the one that keeps readers subscribed. To build loyalty within your audience, you need to build a habit of identifying and associating your brand with positive feelings.

You usually reuse content from your existing posts in your newsletters. In the newsletters of many companies, they summarize the most popular blog posts and link to them. In doing so, they encourage subscribers to return to the company’s website and engage them with more content.

Content Diversity: Through email newsletters, you can include the various types of content that are relevant to your organization, all in one email. The same newsletter may, for example, contain links to popular blogs, advertise upcoming events, offer discounts, and even a survey. Possibly a video is embedded in the email.

Disadvantages of email newsletters 

Call to Action Multiplication: Newsletters can be overwhelming with your format or a compilation of long pieces of information. The attention of your recipients will most likely spread through various brochures and article summaries rather than being fixed to a single item. By prioritizing the most important information at the top of your newsletter and including a clear call to action next to each block of text, you can address this issue.

Compared to dedicated email submissions, newsletters require much more complex layouts. You will have to spend some time choosing where images and text should be placed and how information should be prioritized.

3. Dedicated emails 

These emails contain information about a single offer and are also known as separate emails. For example, you can notify your target audience that you have published a new white paper or invite them to an industry event you’re hosting.

Dedicated emails set the context to enter the main call to action. Therefore, they are like landing pages. When you use dedicated shipping, you communicate with all the emails in your database, which is not always the best strategy to optimize conversions and minimize cancellations.

Occasionally, you should notify all of your subscribers, for example, if there is a timely offer or an unprecedented national emergency, but based on their behaviors and interests, that is, you should target them to a large extent.

Advantages of dedicated emails

A single message and goal can make a dedicated send more effective than newsletters in terms of generating results with a single call to action.

Creating dedicated shipments should be easy once you have a template for your emails. As a general rule, you’ll get information from the landing page, make some changes, and focus most of your energy on the subject line. 

It will be easy to track progress if you have a primary message and a call to action in your dedicated shipment. Easily track the long-term ROI (Return on Investment) of emails and landing pages using click-through rates, landing page views, and conversions.

Disadvantages of dedicated emails

Newsletters tend to be less consistent: Marketers usually stick to a schedule when sending newsletters. Your weekly newsletter could, for example, leave on Tuesday morning. 

It may be possible for your company to send out a weekend newsletter summarizing what was published the week before. There are less clear schedules and less consistent with dedicated shipments. 

It is possible to send dedicated emails to customers when a new offer is published (and new products and services are not always introduced regularly). When you decide to keep a specific because of the lack of a clear link between the two, subscribers may not notice or expect your communication.

Content homogeneity: Since dedicated submissions only contain one message, it’s a little hard to include a link to another campaign that’s still important to your organization. You can display other relevant information on the landing page that links to your email. When you submit an eBook offer, include other offers on the thank you page.

4. Lead Nurturing emails

Phone, glass of water, plant and earphones of person creating email marketing campaign

This is a creation of value relationships towards our users to accompany them throughout their purchase process. Using this inbound marketing tactic means understanding the needs and time of your prospects. To effectively market your target audience, it is essential to define the people they want to buy. 

This form of email marketing involves sending a series of emails with a consistent purpose and with valuable content. In this context, an individual email explosion is not as effective as this strategy.

Promotional emails have many facets. In addition to promotional materials such as blog posts, webinars, and e-books, they can also be used to promote discounted service offerings. Your customer can also use these emails to find out what’s going on within your company. It is even possible to send these emails using an automated system to reduce labor costs and time.

Consider creating different types of this email for different parts of the marketing funnel based on the needs of your users, such as b2b email marketing. 

So providing this type of content ensures that you are directly helping the prospects in the right place, at the right time. Ultimately, guiding them through the sales process will take them through the funnel to become loyal customers, and they will be part of the benefits of email marketing.

Advantages 

Your email response rates have been shown to be almost immediate in a matter of time. To maximize the recent subscriber experience and CTR (Click Through Rate), you need to lead "nurturing" campaigns. You should get in touch as soon as possible if you have one.

This strategy is automated once you create one. As one of these email marketing campaign examples, as responses arrive, your system sends emails according to their schedule. As a result, this results in high returns and minimal investment. Even if you launch campaigns and forget about them, emails will be working for you, and it will help you rate potential customers and push them into sales faster. 

Targeted and targeted emails work better than conventional bulk emails. Since it involves sending a series of emails, it leads the way to encourage them to take a specific action. Tracking "leads" is easy if you know what actions they have taken on your website, so you can tailor your tracking email, and reflect their interests. 

Disadvantages 

Shipments dedicated to your contact database generate less concurrent buzz: Facebook and Twitter can generate a lot of buzz around your brand when you send emails directly to them. There is usually an increase in participation when you forward and share a new product or service simultaneously on Facebook, Linked In, and Twitter. Although sharing will still take place, there will not be a large increase in traffic and conversions. Instead of coming in waves, they’ll drip in over time.

Many vendors tend to forget about this strategy after they set it up. As a result, passive tracking is underreported. Tracking tokens should be included in your email marketing campaign examples. Be sure to review your marketing analytics often to demonstrate the ROI of your efforts.

To fulfill your information here is more about different types of Email Marketing for you:

Best email marketing examples

5. Sponsorship emails 

As we’ve discussed so far, these are the best email marketing examples, as they assume you’re sending communications to your contacts. A sponsorship email, combined with display ads, can help you reach a new audience and generate more potential customers. Sponsorships typically involve paying another provider to include your copy in your newsletter or dedicated email.

Pay-per-click (PPC), screen advertising, mobile advertising, and affiliate marketing are all part of a paid-for-you strategy, including sponsorship email campaigns. Pay-per-click advertising requires you to be very specific when describing the audience you want to reach.

According to the provider’s specifications, you will have to design your copy of the email or ad placement. Check with the partner for image recommendations or size restrictions. Then prepare the plain text and HTML versions of the copy in advance.

Also, make sure they understand your manufacturing needs and are a credible partner (if you don’t already have a relationship).

Advantages of Sponsorship Emails

Sponsorship emails are highly targeted because you can be specific about which segment you want to reach. Make sure you understand your characteristics: number of employees, geographic location, interests, and challenges, for example.

There is an exact investment: you know how much the seller charges you. To determine your return on investment, just follow the results you are receiving (visits, leads, sales). Having an accurate idea of ROI allows you to create accurate end-of-quarter marketing reports.

Disadvantages of Sponsorship Emails

Those sponsorship emails are sent to people who haven’t earned as subscribers, that is, who don’t subscribe to your list. For the content to be seen by them, you must pay. Here you enter the land of different payment packages offered by trading sellers. There are some viable options, such as paying a flat fee, paying according to a cost model per thousand impressions (CPM), or paying per subscriber.

Marketing efforts and strict control are required for sponsors' emails and relationships with suppliers. It’s important to understand your email data in addition to brand synergies. This type of email marketing can be difficult to execute if your industrial business has a small marketing team.

6. Transactional emails

The purpose of transactional emails is to allow your contacts to complete an action they have taken by activating messages. 

They may also receive transactional messages when they purchase through an e-commerce site, such as order confirmation, shipping status, and other transaction details.

Advantages of transactional emails

Transactional emails generate a high CTR because recipients expect to complete an action. The reason to open them and click on them is that they are attractive. If your email communication is fresh and in progress, you should specifically include a call to action to capitalize on this dynamic.

Disadvantages of transactional emails

It looks like the contacts are jumping through hoops if they need to take another action, which discourages them from taking action altogether.

Letters that say digital marketing to talk about b2b email marketing.

7. Re-launch emails

It may be time to send a re-engage email to re-establish contact and goodwill with a portion of your inactive subscribers. When you ask for feedback, you put your business back at the forefront of your minds, and if they respond, you win both ways: they know your business again and you have new comments that you can use to improve marketing processes and tactics.

Although you can unsubscribe, there is a silver lining: Your email participation rates will increase overall, and your email reputation will improve with Internet Service Providers (ISPs).

Advantages of Re-Engagement emails

An inactive subscriber can become a customer at nearly five times the price of a new customer, according to Active Campaign.

Keep your list clean: At worst, don’t re-engage these potential customers with your emails. However, your email ends, and the positive side is that you will have cleaned up your mailing lists.

Disadvantages or Re-Engagement emails

You should not disturb contacts who have previously become "unengaged": If a contact has become unengaged, perhaps they do not wish to be contacted again. It is worth sending a series of new engagements because we all have a chance to win new business, but try not to bother your potential customers again if they are unwilling to participate.

8. Email brand history

Leveraging emotional response can be a powerful tool in telling a story to gain the attention of customers and prospects. Making a connection with your prospect by sliding into your inbox is a great way to build trust. How does your brand relate to your personal story? Would you be willing to share a video of your company’s profile?

In our marketing and email materials, this is evident and we use our history to demonstrate our reputation and to demonstrate our industry-specific approach. We can explain who we are, what we do, and how we can help our audience with this story.

It doesn’t matter if your company hasn’t been manufacturing or distributing for more than a century. Every company has a unique story to tell. Starting with what you offer is a good idea. 

Advantages of Brand History Emails

Connecting with your subscribers on an emotional level can help boost shopping and loyalty. Use emails that tell your brand’s story to get your customers' attention. 

Disadvantages of Brand History Emails

The history of your business brand can be difficult to determine because it can be difficult to determine what you want. To avoid spam in the inboxes of your customers and potential customers, you should send emails with a purpose. A fully developed brand story must precede the release. If you don’t have one, wait until you have one.

9. Review request emails

Buyers in the industrial market do not talk to suppliers until they are already through the purchase process, before even making a purchase decision. 

Shoppers frequently use review sites such as Glassdoor, G2Crowd, and Google Reviews to research companies based on feedback from previous customers. You can build credibility and improve your search engine rankings by requesting reviews for your business on these sites.

It’s great to start by soliciting feedback from your most satisfied customers. If it’s within your budget, you can offer an incentive, such as a chance to win a gift certificate.

Advantages of the review

Increasingly, buyers look to review sites for more information about the companies they could do business with. The number of positive reviews can be the deciding factor between you and your competitor if a buyer is deciding between both options.

By including links back to your site, you will build your site’s authority in the search engine results. Some review sites have impressive domain authority levels, and it will benefit you by including links to your website. Your company reviews will help you create new and unique content about your company, rich in keywords, and for improving your search engine rankings.

Disadvantages of Review Request Emails

Bad comments: This is an obvious disadvantage if a customer responds with a negative review rather than a positive one. Sending such emails is smart if you want to target customers who are happy with their partnership.

Letters that say "contact" to talk about best email marketing examples

Email Marketing Nurtures Customers

The benefits of email marketing are so many and so varied that we might also consider other types of email marketing like Catalog & Video Email, Press Release Email, Invitation & Survey Email, or a Thank You Email. There is a lot of email marketing that you can consider in terms of maintaining communication with your customers and other businesses. 

Diversifying your email marketing strategy with emails like these is an ideal way to diversify your content. Have you enjoyed the benefits of email marketing? What do you think about the best email marketing examples?

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